Stef Pi
Stef is An experienced, curious, and versatile designer with more than 12 years of experience designing and building digital products across web and mobile.
she is currently leading payments on the whatsapp brazil team at meta fintech.
formerly design at affirm and tripactions.
Senior product designer @ whatsapp br. passionate about transforming payments + finance and bringing transparency to transactions.
Previously led design on the consumer payments team at WhatsApp (Meta FinTech), designing for nearly 2 billion people. Before that, helped to transform financial planning and forecasting operations within the company, driving end-to-end design, collaborating across organizations and finance leaders, resulting in more efficient budgeting, hiring, and forecasting.
Before Meta, led payments and expenses at TripActions Liquid, designing end-to-end T&E solutions for nearly 8,000 customers. also worked on the checkout experience for the merchant team at Affirm, and designed for complex problems in cybersecurity at Cloudflare (Area 1 Security).
stef is a creative designer specializing in product strategy, visual, and interaction design. she also has considerable experience in design thinking, design strategy, accessibility design, design systems, and more.
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Selected projects
2016—present
Product design, brand identity,
and interaction design projects