Stef Pi
Novi x Whatsapp
Metafintech Team
October 2021 – January 2022
Expand reach of payments by driving the integration of Novi within WhatsApp, allowing ~2 billion people to send money without incurring fees. Cross-team and cross-org collaboration to help define product requirements, align with leadership on product vision, and drive cross functional team to launch.
Role
Expand reach of payments by driving the integration of Novi within WhatsApp, allowing ~2 billion people to send money without incurring fees. Cross-team and cross-org collaboration to help define product requirements, align with leadership on product vision, and drive cross functional team to launch.
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DEFINING GOALS & MEASURING SUCCESS
A control panel for all customer activity of TripActions Liquid for internal teams.
After I scoped user and business problems, I defined goals and presented what we would build to tackle the problem.
The main goals we focused on were:
- Automate customer funding process, creating a single platform that would monitor customer health.
- Be able to onboard a large amount of customers quickly and easily.
components
A cohesive customer directory
Before Control Panel, the operations team would go through many different tools to ensure customer health. This was a major painpoint in their workflow, and took a massive amount of piecing together information.
company listing
The company directory section of the Control Panel allows the team to see customer health at a glance. Are their funds low? Has their bank account been verified? Do they need to change account owners? All this information would be accessible through the company listing.
This relieved the operations team of having to go searching for information, and piecing everything together.
Whatsapp Brazil
2021
consumer Payments on wA BR
Liquid control panel
2020
System for customer funding, information, and settings
Affirmgo
2018
Optimized checkout experience for low AOV purchases
Affirm edu modals
2019
Upfunnel messaging for
new-to-Affirm users
preemptive indicators
2017
Scan all inbound emails to identify targeted attacks
Finance & Business planning
2020
Resource management solutions
Whatsapp india
2021
onboarding with TPP for
whatsapp india payments
tripactions policies
2020
core policies for Tripaction's payments product
Integrated checkout
2019
Creating an upfunnel checkout option and increasing conversion
Checkout experiments
2019
Experiments to improve
Affirm’s checkout experience
Mailstream reporting
2016
